Affiliate Summit Blog

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Entries from March 2008

Affiliate Summit Newsletter - March 6, 2008

March 6th, 2008 ·

Thanks for visiting the Affiliate Summit blog. Subscribe to my RSS feed or enter your e-mail on the top right to get updates by e-mail.
Presentations from Affiliate Summit 2008 West
GeekCast 7 - Two Hats, One Calacanis
Affiliate Summit Hasn’t Ended
Affiliate Marketing Classifieds and Other Stuff
Immodest Proposal for Affiliate Marketing
Videos from Affiliate Summit

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Tags: Real Deal Newsletter

Affiliate Summit Hasn’t Ended

March 5th, 2008 · 2 Comments

Affiliate Summit 2008 West ended on Tuesday, February 26, but that doesn’t mean you have to wait until August to pick back up with networking.
The Affiliate Summit Social Networking site doesn’t go dark between conferences.
If you haven’t done so already, go into the Affiliate Summit Social Networking site and fill out your profile.
Then use the [...]

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Tags: Affiliate Summit News

Video Innovation in Affiliate Marketing

March 2nd, 2008 · 2 Comments

Websites without video will go the way of the dinosaur. More video content means a wider long-tail. There is a wealth of opportunity for affiliate marketers to use video in innovative ways.

Melissa Salas, Director of Marketing, Buy.com (Moderator)
Tim Carter, Founder, AskTheBuilder.com
Joel Comm, President, InfoMedia
Brian McCarthy, SVP Business Development, Revver
Steve Rosenbaum, CEO, Magnify.net
Gary Vaynerchuk, Host, [...]

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Tags: Affiliate Summit News

Domaining and Address-Bar Driven Traffic

March 2nd, 2008 ·

Did you know that Direct Navigation traffic converts twice as much as search traffic? Learn about this growing practice among consumers and how domains can drive more qualified traffic to your business.

Monte Cahn, CEO & Founder, Moniker

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Tags: Affiliate Summit News

How To Futureproof Your SEO Efforts

March 2nd, 2008 ·

This session will help people develop strategies that will work for the long haul, so they can avoid some of the ups and downs of SEO.

Wil Reynolds, Associate, SEER Interactive

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Tags: Affiliate Summit News

Email is Media

March 2nd, 2008 · 2 Comments

For advertisers and affiliate managers: a workshop that will provide all with a better understanding of how to buy and measure the performance of their email campaigns.

John Engler, Vice-President, UnsubCentral (Moderator)
David Baker, Vice President, Email Solutions, Avenue A | Razorfish
Steven Cho, Marketing Consultant, Reunion.com
Kent Phillips, Marketing Director, Liberty Medical

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Tags: Affiliate Summit News

Developing The Right Merchant Mindset

March 2nd, 2008 ·

Affiliate programs don’t run well on auto pilot. Many merchants start down the road of affiliate marketing because they heard or read somewhere how profitable it could be.

Andy Rodriguez, President, Andy Rodriguez Consulting Inc

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Tags: Affiliate Summit News

Managing Legal Risks In Affiliate Marketing

March 2nd, 2008 ·

Provide updates on CAN-SPAM, keyword search liability and the recent FTC affiliate marketing rules to identify how audience members can ensure that their campaigns produce results, not liabilities.

Steven Richter, President, Media Breakaway, LLC (Moderator)
Jeffrey Greenbaum, Partner, Frankfurt Kurnit Klein & Selz, PC
Marc Groman, Chief Privacy Officer, Federal Trade Commission
Bennet Kelley, Founder, Internet Law Center
Don [...]

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Tags: Affiliate Summit News

Practical Solutions To Internet Marketing Legal Compliance

March 2nd, 2008 ·

These leaders of the Legal Compliance Industry will offer you practical solutions you can implement daily into your business model creating a total compliance package.

Linda Goodman, Founder, Goodman Law Firm
James O’Brien, Director of Marketing, LashBack, LLC

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Tags: Affiliate Summit News

Asymmetric Warfare Battling Fraudulent Affiliates

March 2nd, 2008 · 3 Comments

A few bad apples can seriously undermine an otherwise successful affiliate program. Stop playing Whack a Mole. Advanced, hands-on techniques to combat these rogues en masse will be presented.

Graham MacRobie, President and CEO, CitizenHawk, Inc. (Moderator)
Larry Adams, Affiliate Product Manager, DoubleClick Performics
Jason Hayden, Internet Brand & Domain Name Manager, Greenberg Traurig
Joshua Sloan, Director of Online [...]

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Tags: Affiliate Summit News