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Eric Stockton, Director of Partner Research at MarketingExperiments.com, gave a presentation on “The Power Of Small Changes Tested” at Affiliate Summit 2007 East.
The Power of Small Changes - How minor changes to your website can have a major impact on your conversion rate.
Visit http://video.affiliatesummit.com/item/P9QCPY9W38SJLYKT for a clip from the session.
See the full videos from Affiliate Summit 2007 East at http://www.ase07.com.