Affiliate Summit Blog

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Ze Frank (pronounced “Zay”), the keynote speaker for Affiliate Summit 2007 East, provides a truly entertaining and yet insightful look at how technology and creativity intersect, especially in web design, marketing and new forms of media.

Ze has unique experience doing new media design and marketing for important customers, helping them understand viral marketing and the contagious media in which it takes place, and to think about creative development in general.

He spent two months in 2004 as Artist in Residence at MSN, helping them develop strategies for creating online community spaces-his specialty.

Other clients include Leap Productions, National Geographic, Absolut vodka, Lotto and Bennington College.

He teaches a graduate course on The Creative Act at New York University.

In 2001 Ze accidentally released a website (How to Dance Properly) that went “viral”. More than one million people a day were suddenly visiting a page that was originally intended for seventeen of his closest friends.

He has spent the six years since then trying to understand how to maintain and grow an audience in the emerging world of online media. This experience has led him to consult, research and teach in a number of areas:

• traditional and viral marketing in online spaces,

• building community and facilitating conversation with an audience, and
• developing creative strategies both for individuals and for companies as a whole.

Using a mixture of personal stories, real world examples and speculation in a fast-paced and humorous way, Ze looks at ways of thinking about creative development that allow for the unpredictable future.

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