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Fredrick Marckini, Founder and Chief Executive Officer of iProspect, gave a presentation at Affiliate Summit 2006 in Las Vegas on search trends for 2006.
In this session, Fredrick touched on how search marketing today is missing the majority of conversion opportunities. He explained why the Search Funnel is but a myth, and what Search MUST do to stay in the game.
He also shared what all advertising and all media really do, and how you can leverage that, as well as what will work best this year. The presentation helped attendees learn about mastering traffic production from search, and the integration of paid search advertising and natural SEO, plus gain insight into the Future of Search, the Future of Marketing, Search Mega Trends, and the emergence of a new marketing paradigm.
Click here to access Fredrick’s presentation.
