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Linda Goodman, APC for THE GOODMAN FIRM and Steven Richter, General Counsel of OptinRealBig, LLC teamed up to tackle the legal issues that have implications on affiliate marketing.
In this session, the two prominent business and Internet attorneys discussed both legal and practical solutions to everyday situations faced by both Affiliates and Affiliate Networks. With today’s ever changing laws lagging behind constantly changing technology and markets, it is imperative to stay abreast of current and potential legal challenges.
Among the topics that were discussed are:
- The ideal corporate structure for Affiliates and Affiliate Networks including a discussion of limited liability companies, Subchapter S Corporations, C-Corporations and Partnerships.
- Legal requirements needed to maintain the protections given by the corporate structure and protect an owners personal assets.
- Contractual Agreements to protect Affiliates and Affiliate Networks and limit their legal liabilities for each other’s actions.
- W9 forms for Affiliates.
- Practical and legal problems of sharing suppression lists.
- Affiliate Network’s and Merchant’s liability for an Affiliate’s e-mail.
- Cross-Publishing Agreements.
Click here to access their presentation.
